Keshav Birmie had always wanted to be a food entrepreneur. This hospitality management graduate worked at various hotels in Ahmedabad from 1981, but when he came across a little shop for sale in 1995, he jumped at the chance to run his own business.
Located in prime college area, Birmie’s has a menu that appeals to young customers, while also catering to the families living in the neighbourhood. Their parathas have gone on to become a best-seller, especially since authentic stuffed parathas are hard to come by in Gujarat.
Birmie has created his own Indointernational fusion mini-meals—cottage cheese shalmargo, which has paneer and sautéed vegetables; hum pum paneer which is cooked in their signature spicy and tangy salsa sauce, and a variety of fried rice with crispy noodles and a bowl of vegetables cooked in Chinese sauces.
Now that an increasing number of college girls and boys prefer low-calorie options, Birmie says, “I am working on the possibility of introducing healthy options in the menu.”